Adapting to what’s new in technology and keeping up with constant changes in every landscape imaginable is key for any business. However, no industry attacks it with as much rabid intensity as the fashion industry. Trends are everything; they practically make or break for that particular area. A recent example is 3D CAD (computer-aided design) and VR/AR (virtual reality and augmented reality) being integrated into strategies that involve design, manufacturing and marketing.
Read on to learn more about how the fashion industry is shifting to 3D modelling services:
3D Assets for Development
Putting these to use is already a concept that’s mainstream in the automotive, construction, manufacturing and robotics industries. The same practices are now being applied in fashion: the betterment of quality, facilitating the process of designing a product and streamlining designer collaborations. Before a product actually makes it to the production stage, having a 3D model render will get the design going faster. It’s also easier to see any issues that might not have come across in 2D or during conversations.
3D for Customisation
There are several platforms based online that have helped in the visualisation of digital assets that are 3D. When it comes to the fashion industry, that means CAD fashion design services and customers then get a much better way of interacting with apparel. It’s also a great way to offer customisation offers to potential customers. For the fashion world, this means that the previous practice of creating multiple prototypes for the likes of a shirt or jacket can be made digital. That way, resources could be better used.
3D Simulation Software for Clothes
Technology has allowed for the creation of cloth simulation software that fashion designers can use to make clothes that are 3D from scratch. Digital assets then end up used for the likes of online catalogues, accessorising 3D characters and avatars in animated movies, video games and virtual worlds. The benefits are becoming more evident, meaning bigger brands are bound to start utilising the technology more in-depth sooner rather than later.
The World’s First Digital Supermodel
When it comes to 3D modelling technology, there have been many strides taken by the fashion industry. None is probably as known or as full-blown as fully digital supermodel Shudu. The Princess of South Africa Barbie and supermodels Alex Wek, Iman and Naomi Watts were the inspirations that led British photographer Cameron-James Wilson to create Shudu. A world’s first, she goes beyond being an avatar strutting online fashion show catwalks. Shudu made it to the red carpet of the 2019 BAFTA awards amongst real superstars, with realistic, fluid moves. Her hyper-realism is a clear symbol of the way 3D modelling technology is playing a major role in the fashion industry’s shifts and changes.
Trends are most important when it comes to the fashion industry because they can make or break it! This is why 3D modelling services have become the key to unlocking a whole new shift. 3D assets can be used for product development and customisation. Moreover, it’s what led to the innovation that is Shudu, the first fully digital supermodel.
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